Our Story
Why Wing It
It’s simple - If we can’t make a game changing product, we don’t make it. The beauty industry is saturated with so many companies providing the same product suite, that’s not our mojo. With so much innovation in the world today, we believe it’s about time to challenge the status quo in the products we use everyday that take up so much of our precious face time. We believe in creating highly functioning beauty that provide substantial impact - to your confidence and your time. Our products are designed to be good for your face, skin and lashes so you don’t have to choose between looking good today and not so good tomorrow! All our ingredients are non toxic and paraben free. We avoid plastic wherever we can and never never test on animals or use any form of animal products. We’re Winging it every day for you & for the planet.
How it all started
We’re a strong female led company, born from an observation and frustration that the world has progressed so much, yet beauty is much the same. After trying every available hair removal solution under the sun with a negative impact on the skin, our founder discovered the magic of dermaplaning in Japan and spent years importing blades from Japan for personal use....! The trigger for launching a business came in 2021 with a failed attempt at using glue to put on false lashes for a friends wedding. In frustration, our founder Rajdeep went on a scavenger hunt to find 'easier' eyelashes solutions for next time...but after trying around 20 different lashes, she realised there needed to be a better, smarter solution...the seeds of Wing it were sown! After launching our first products focussed on lash innovation with a roaring success....we realised our customers were craving more cutting edge beauty so we got busy on developing our first set of luxury dermaplaning tools to bring the benefits of dermaplaning to the masses.
Having previously been honoured for her entrepreneurial ventures in real estate, design and social impact by Forbes, the FT and multiple international publications, Rajdeep is a self proclaimed ‘wing it woman’ - trying to inspire others to feel their best selves, back themselves and wing it to success.
Our commitment
We wholeheartedly believe in beauty with a conscience. Our mission is to create products and build a community of confident women who love how our innovations make them feel. We will always put our customers first, never compromise on our values of safe, clean, cruelty free products and will use your support to make the world a better place though backing causes close to our heart. We feel responsible to do our bit in making the world a better place.
We're super keen to hear feedback and new product ideas from our community so we can grow together - so drop us a line!
Thank you for your support! Rajdeep x