The only good thing about the last year Oscar’s altercation between the celebrities Chris Rock and Will Smith was that it shined the light on a very common yet not enough spoken about autoimmune disorder alopecia. Jada Pinkett Smith (a wife of Will Smith) has suffered from alopecia since 2018, and has expressed many times how it has drastically changed her life and affected her appearance. Approximately 2% of people will suffer from alopecia areata at some point in their life. This autoimmune disease can take a huge chunk of an affected person’s self-confidence as it impacts the appearance by  a loss of hair.

jada smith alopecia


Alopecia is  a huge issue in many people’s lives  that isn’t perhaps spoken about enough. Alopecia areata is a disease that happens when the immune system attacks hair follicles and causes hair loss. It typically presents with discrete bald patches on the scalp but can cause hair loss from all hair-bearing areas on the body including eyebrows and eyelashes. Approximately 2% of people will suffer from alopecia areata at some point in their life. Particularly in Britain, Alopecia affects about two in every 1,000 people.

 Alopecia occurs in men and women of all races equally. The condition can develop at any age, although most people develop alopecia areata for the first time before the age of 30. Unfortunately, there is no evidence of a cure and no way to predict hair loss.


Alopecia can affect different parts of the body, including the eyebrows and eyelashes. This can be partial or complete hair loss and it could happen gradually or over a short period. Madarosis can be caused by Alopecia areata and specifically refers to loss of the eyelashes or eyebrows. The loss of the eyelashes alone is also known as milphosis.

According to the NHS 8 million women in the UK experience alopecia, which then may result in psychological problems such as low self-esteem and heightened self-consciousness. Even though there is no definitive cure for alopecia areata, there are solutions to help people cope with hair loss. There are different confidence boosters that can help, and we've got one of them!


At Wing It Cosmetics, many of our customers have tried products and procedures to give the appearance of eyelashes and eyebrow hairs. Everything from tattoos to extensions to multiple false lash brands….yet nothing quite worked for our customers looking for a natural, confidence enhancing solution to deal with Milphosis. (Alopecia impacting the eyelashes). 


3 Reasons Wing It Cosmetics is the best choice for Alopecia Sufferers 

  1. Our lash styles are the most high quality and natural available in the UK, we create confidence boosting solutions vs high glamour styles. Check out our bestselling Naked lash and liner set which is most loved by our customers suffering from alopecia. 
  2. Unlike other solutions (lash extensions/ traditional glue) our lightweight liner system and easily removable featherlight lashes will not inhibit the growth of baby hair on the lash line. This is something many alopecia sufferers fear from other solutions. 
  3. Our stick with me liner system makes sure lashes stay put all day - even through wind, sweat and rain! This is particularly important to prevent embarrassment or awkwardness that many of our customers have felt with less secure lash systems. 


Read how our lashes helped customers with alopecia

I LOVE these lashes! They are just the right amount of drama without being heavy… as someone with no eyelashes of my own (Alopecia) these combined with the clear eyeliner adhesive are perfect for a day look but also look glamorous paired with black liner for a killer night look!! They look so real people keep asking if my eyelashes have grown back!! Thank you so much Wing It for giving back my confidence! 😍😍 - Laura Y

As an Alopecia sufferer I have no eyelashes and have struggled to find fake lashes that are quick to apply and last all day… not anymore! These are so easy to use and really do stick around! I wore them in 20mph gusts of wind and they didn’t budge! Well worth the money 😍 - Laura Y

I have facial alopecia so few lashes, for the first time in 40 years, I had them !! Easy to put on, yes will take some getting used to, but that’s me. Strongly recommend - Kate T








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